If you're a regular Facebook advertiser, you may start to notice in the next few weeks that ads that worked last week may not be working this week or until the end of the year.
The reason for this is that it's the holiday season and there are a lot of people wanting to advertise presents to give others at Christmas.
So when there's more competition and more people wanting to show their ads in that precious newsfeed, it means that you may be losing out in the auction process.
So there's a couple of things you can do;
- Increase your bid
- Turn off your ads until next year
- Adjust your ad creative to make it more appealing and more engaging to the people that you want your ads to be shown to.
Give this a try. If you need help any help or advice, please send me a private message.