An independent real estate agency in Brisbane approached JR Media as they wanted to increase appraisal enquiries, sell their listings and build trust amongst their local community.


Increase awareness within their farming areas and develop a reputation of excellence and trust.

Increase buyer and seller leads.

Encourage past and existing clients to refer the Agency to their family and friends.

  • 20+

    Buyer & Seller Enquiries*
  • 105,987

    locals living within 10km of the Agency saw their ads
  • 10+

    Sold Properties*
  • 32,600

    Engaged audience of local homeowners
  • 10,778

    clicks to their website
  • 257,866

    views of their videos


The Agency was looking for a new way to connect with local homeowners living in their farming suburbs.

They knew that their potential buyers and sellers use Facebook often and believed that real estate Facebook ads would work.

In the past, the Agency has invested in traditional marketing methods such as letterbox flyers and radio and print media campaigns however these marketing efforts have not produced the desired results.

Facebook ads for real estate agents


JR Media worked over 12 months and implemented our BE FUN – BE AN EXPERT – BE CONSISTENT framework to this business.

Our real estate Facebook ads campaigns increased the agency's trust amoung people living within their farming suburbs, kept the Agency “top of mind” when people wanted to sell their homes, increased buyer enquiries and referrals.

*Real estate Facebook ads contributed towards these results but was not the only marketing touch point. Other consistent marketing activites such as letterbox drops, Google Adwords and email marketing were added to the agency's overall marketing matrix.

“We have been using JR Media to advertise our sales properties and the results have been outstanding.

Most of our buyers are viewing our sponsored posts first prior to seeing them on REA.

JR Media is able to target the audience to suit the particular property. This is the future. Thank you, JR Media you are proving a valuable asset in our marketing arsenal we are achieving higher prices for our sellers and our time on market has reduced. Very Grateful to you and your team.

~ Madeleine, Principal