THEIR GOALS
Increase awareness within their farming areas and develop a reputation of excellence and trust.
Increase buyer and seller leads.
Encourage past and existing clients to refer the Agency to their family and friends.
THEIR STORY
The Agency was looking for a new way to connect with local homeowners living in their farming suburbs.
They knew that their potential buyers and sellers use Facebook often and believed that real estate Facebook ads would work.
In the past, the Agency has invested in traditional marketing methods such as letterbox flyers and radio and print media campaigns however these marketing efforts have not produced the desired results.
THE RESULTS
JR Media worked over 12 months and implemented our BE FUN – BE AN EXPERT – BE CONSISTENT framework to this business.
Our real estate Facebook ads campaigns increased the agency's trust amoung people living within their farming suburbs, kept the Agency “top of mind” when people wanted to sell their homes, increased buyer enquiries and referrals.
*Real estate Facebook ads contributed towards these results but was not the only marketing touch point. Other consistent marketing activites such as letterbox drops, Google Adwords and email marketing were added to the agency's overall marketing matrix.
“We have been using JR Media to advertise our sales properties and the results have been outstanding.
Most of our buyers are viewing our sponsored posts first prior to seeing them on REA.
JR Media is able to target the audience to suit the particular property. This is the future. Thank you, JR Media you are proving a valuable asset in our marketing arsenal we are achieving higher prices for our sellers and our time on market has reduced. Very Grateful to you and your team.
~ Madeleine, Principal
