A brand new Childcare service in Brisbane wanted to raise excitement amongst locals living near the Centre and attract enrolments.


Increase awareness of the Centre's existence amongst the local community and develop a reputation of excellence in Childcare Services

Enrolments & enquiries into their Centre.

Inform local residents on the progress of their build

  • 50%

    Capacity before the doors were open
  • 54,639

    local parents living within 5km of the Centre saw their ads
  • 185,176

    Their ads were seen 185,176 times
  • 357

    357 new “likes” to their Facebook Page
  • 2,602

    clicks to their website
  • 79

    enquiries received via their website or Facebook Messenger


The Centre was in the infancy when they approach JR Media to help them with child care marketing ideas.

Their goals were to increase enrolments and awareness of their bespoke childcare service.

They had no social or digital presence and had not done any marketing in the past.

The Centre needed assistance promoting their business to the local community and encourage parents to enquire about enrolling their children.

Facebook marketing agency child care service


JR Media worked over five months and implemented our BE FUN – BE AN EXPERT – BE CONSISTENT framework to this business.

Our Facebook advertising campaigns were wildly successful with 79 online enquries received and consistent flow of phone call enquries before the doors even opened.

Together, we kept the Centre “top of mind” as the building was being completed which created a highly engaged audience that resulted in the Centre being 50% full before the business was offically open. By the end of the contract, the Centre had reached 85% capacity within a month of opening.

“We hired Jess from JR Media to assist us in launching a new childcare service in Brisbane.

Jess worked with us to develop a creative Facebook ad strategy that has increased awareness of the Centre to families living nearby as well as encouraging enrolment enquiries.

Thanks to Jess, our Centre reached 50% capacity before our doors even opened and we continue to receive a steady stream of enquiries weekly.

The phone hasn't stopped since we started Facebook advertising with JR Media.
We would definitely use Jess again.”

~ Justine, Centre Director