A family owned Childcare service in Lismore approached JR Media as they wanted to increase their enrolments for the Centre.


Increase awareness of the Centre's existence amongst the Lismore Community and develop a reputation of excellence in Childcare Services

Increase the occupancy rate to 97% or higher and maintain it.

Encourage parents to refer the Centre to their family and friends

  • 98%

    Enrolments increase to 98% capacity
  • 15,740

    local parents living within 10km of the Centre saw their ads
  • 157,599

    Their ads were seen 157,599 times
  • 62

    62 new “likes” to their Facebook Page
  • 870

    clicks to their website
  • 20,624

    views of their videos


The Centre was not operating at full capacity and is struggling to find new child care marketing ideas.  Their goals was to encourage parents to enquire about enrolling their children.

In the past, the Centre has invested in traditional marketing methods such as letterbox flyers and radio and print media campaigns however these child care marketing ideas have not produced results.

child care marketing ideas
child care marketing ideas ad


JR Media worked over three months and implemented our BE FUN – BE AN EXPERT – BE CONSISTENT framework to this business.

Overall, the Facebook advertising campaigns were considered a success by the client as they re-invigorated their community online, kept the Centre “top of mind” for enrolled parents which resulted in a significant increase of referrals.

“Thank you JR Media!

We contacted Jessica from JR Media to help us increase our occupancy rate for our Childcare Centre.

Since working with JR Media our enrolments have reached 98.8% capacity and our enquiries and referrals into the business are at an all-time high compared to the same time last year.

We highly recommend JR Media to anyone looking to grow their Centre's enrolments.”

~ Sarah, Centre Manager