Increase awareness of the Centre's existence amongst the Lismore Community and develop a reputation of excellence in Childcare Services
Increase the occupancy rate to 97% or higher and maintain it.
Encourage parents to refer the Centre to their family and friends
The Centre was not operating at full capacity and is struggling to find new child care marketing ideas. Their goals was to encourage parents to enquire about enrolling their children.
In the past, the Centre has invested in traditional marketing methods such as letterbox flyers and radio and print media campaigns however these child care marketing ideas have not produced results.
JR Media worked over three months and implemented our BE FUN – BE AN EXPERT – BE CONSISTENT framework to this business.
Overall, the Facebook advertising campaigns were considered a success by the client as they re-invigorated their community online, kept the Centre “top of mind” for enrolled parents which resulted in a significant increase of referrals.
“Thank you JR Media!
We contacted Jessica from JR Media to help us increase our occupancy rate for our Childcare Centre.
Since working with JR Media our enrolments have reached 98.8% capacity and our enquiries and referrals into the business are at an all-time high compared to the same time last year.
We highly recommend JR Media to anyone looking to grow their Centre's enrolments.”
A Real Estate Agency in Brisbane