It's a common misconception that running “Sponsored” Facebook ads is more expensive than running Facebook “Boosted” Posts.
Boosted Posts & Sponsored ads actually cost the same when comparing apples with apples.
It's a bit like watching Netflix on your phone vs watching Netflix on your television.
To set up Netflix on the television; it's more complicated at first – but once you've set it up and understand how it works – the experience is so much better than watching Netflix on your phone.
The same goes for running Sponsored Ads – once you set up your ads via Ads Manager – you have many more options available that will enhance your experience AND it will likely also make your ads more cost-effective compared to boosting posts.
If you're ready to chuck that Facebook boost button out the door…for good…
Download my step by step checklist that will help you to gain more exposure to your existing Facebook page posts – using Ads manager.