If you’re a Facebook boost addict – you can’t leave that little blue button alone and you’re frustrated because you’re not seeing an increase in sales or clients, but you don’t know what else to do, then you need to read this…
You are not alone…after discussions with my clients, I soon learnt that their Facebook marketing strategy has been simply clicking on the Facebook boost button and paying Facebook a sum of money.
In my experience, clicking the boost button without having a strategy behind WHY you’re boosting the post…that boost button mind as well say “DONATE HERE” because that’s what you’re doing.
You’re telling Facebook, I don’t really mind WHO sees my post, I just want MORE people to see it.
Some reasons why you might boost a post:
1. You want to “social proof” your post before you strategically advertise it out to your ideal buyer or audience. Social proof is – likes, comments, shares etc on the post – it can help improve the relevancy score of your advertisement.
2. You want to build your ‘engagement audiences’ on your page. This is a custom audience within Facebook Ad Manager that you can create which is an audience of your most active followers.
3. You may want to advertise a special offer to these people and/or encourage this audience to your website.
BUT – if you are just pressing the boost button without a follow through strategy, then you are donating your money to Facebook!
LEARN HOW TO BECOME A BETTER BOOSTER AND AVOID DONATING TO FACEBOOK.
My hope is that by the end of reading this book, you will have a greater understanding of the real power of that little blue boost button that Facebook keeps trying to tempt you with and have a clearer idea of how to really get your Facebook advertising work for you.