Last week I talked about identifying your ideal client. Now, what if I could tell you that Facebook could find these new clients for you?

Yep, that’s right. I’m talking about a lookalike audience and what that is is an audience of people who Facebook believes has the same attributes as your current clients.

Thursday Video Tip

Today's video tip I am talking about a look-a-like audience. A look-a-like audience is a fantastic way to broaden your audience and test a new market.

Posted by JR Media on Wednesday, 5 September 2018

A lookalike audience is a fantastic way to broaden your audience and test new markets. What you need to do to create a lookalike audience is to provide Facebook data. The more data you give it, the more accurate the lookalike audience.

I personally prefer to use lookalike audiences over interest targeting because I trust Facebook and its algorithms. Facebook knows all about Facebook, so I put my trust into it by creating lookalike audiences.

By creating a lookalike audience, in a roundabout way, you’re potentially targeting your competitors’ clients with your ads. That’s the power of Facebook advertising. Have a great week and I’ll talk to you next week.

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