1. On & Offline Marketing Efforts
This organisation embarked on a multifaceted marketing strategy which means they promoted their ticket sales in different ways, using different platforms and touch points.
Strategies included timely direct email campaigns, telemarketing and of course Facebook Advertising.
JR Media created a video for their client which promoted their services and also educated the viewers on how buying a ticket would allow them to continue their important services to the community.
2. Fundraising Ads
Facebook ads were created which encouraged people to click through and purchase a ticket.
They targeted their current database of donors as well as potential new donors on Facebook.
A series of ads were created and split tested to see which ad creative resulted in the most sales.
Facebook Advertising Budget