Wedding Industry Case Study

A local wedding celebrant in Brisbane

OBJECTIVE

To advertise her services to Brisbane, Sunshine & Gold Coast couples wanting to get married and increase the number of ceremonies she performs.

SCOPE

1. Education Video Ad

JR Media created a video for this client – “5 Things to Do before Saying I Do” which was then used as an advertisement on Facebook. JR Media targeted engaged couples in Brisbane, Sunshine Coast and Gold Coast.

2. Testimonial Ad

Following on from the video, a testimonial ad was shown to people who engaged and watch the video.

3. Automated Messenger Bot

Following these ad campaigns; was on offer to couples to participate in a “Pop Up” wedding ceremony. The ad included a promotional video and also an automated messenger bot.

When potential clients enquired via Facebook Messenger about the pop up weddings an automated service instantly provided the information.
Once the bot had completed its sequence Ann contacted everyone individually with a more personal approach.

Facebook Advertising Budget

$25.00 per day

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Not-for-Profit Industry Case Study

A local not-for-profit organisation in Brisbane

OBJECTIVE

To sell tickets in a fundraising campaign and raise awareness for their organisation and it’s services to the wider community.

SCOPE

1. On & Offline Marketing Efforts

This organisation embarked on a multifaceted marketing strategy which means they promoted their ticket sales in different ways, using different platforms and touch points.

Strategies included timely direct email campaigns, telemarketing and of course Facebook Advertising.

JR Media created a video for their client which promoted their services and also educated the viewers on how buying a ticket would allow them to continue their important services to the community.

2. Fundraising Ads

Facebook ads were created which encouraged people to click through and purchase a ticket.

They targeted their current database of donors as well as potential new donors on Facebook.

A series of ads were created and split tested to see which ad creative resulted in the most sales.

Facebook Advertising Budget

approx. $1,500