A burning question I get asked almost every week is:
“Is Facebook Dying and should I move my business to other social media platforms??”
and the answer is…for some people…yes.
The truth is, if your ideal client is 25 years or younger, then yes, Facebook for them is dying.
Do you know why?
Because their parents are logging onto Facebook every single day to see what their kids are up to.
Do you remember why you joined Facebook in the first place?
If you're like my mum; you joined to “friend” all my friends! (so embarrassing…Mum! Although, I'm sure I'll be doing the same thing with my kids!)
As a result, younger people are using Facebook less frequently and have migrated to other social media platforms such as Instagram or Snapchat.
But their parents…well they are still on Facebook & quite often too!
Therefore, it's really important for you as business owners to know who your ideal client is and where they hang out – so that you can be there too like an overly curious & stalking parent.
To help you get started, this week's freebie is a list of questions which will help you identify who your ideal client is and where they hang out.
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