I have a confession to make.
I'm not a marketer…at least not in the traditional sense.
I don't have a marketing degree, everything I have learnt has been self-taught.
Many moons ago – before JR Media, I worked for a local real estate agency and my job was to promote this local business to their community.
At the time, I was WAY over my head and didn't know where to start.
But I knew I had to do SOMETHING (otherwise I'd lose my job!)
Local Business owners often tell me “Jess. I don't know, what I don't know”
and are left feeling paralysed and overwhelmed.
So they do NOTHING.
I get it, this is how I felt too.
It is true, we don't know what we don't know… but just imagine what would happen if you took one small and simple step towards finding out?
I'm a big fan of Marie Forleo (an America Life & Business Coach) and Marie always says:
“Clarity Comes From Engagement…Not Thinking”
Instead of being stuck in overwhelm, change your mindset.
I bet you know how to find out!
Here are some simple strategies to get you started:
- Click on Ads Manager, poke around! You're NOT going to break it!
- Get creative and start Googling your questions, there is a LOT of free content out there
- Don't be afraid to ask the ‘stupid questions', this is how you engage and move into knowing – why not start by asking me a question?
Local business marketing is changing in a BIG way.
Everyone has been affected by these extraordinary times. The way locals do business with you has changed forever.
Those businesses who step out of overwhelm and make progress towards “not knowing” and asking those “stupid” questions will and are recovering faster, than those who don't.
It's not too late to get on board, in fact, it is vital that you do, or you may be left behind as your customers become more social savvy than ever before.
To support your local business, I encourage you to read my free guide: 5 common mistakes local business owners make and how to avoid them.
In it you'll learn:
- The difference between a boosted post and a sponsored post
- 5 common advertising mistakes local businesses make
- How you can avoid them