That's how much it costs me to show a prospective client 10 seconds of my video.
On a bad day, it's 15 cents.
On a good day, it's 3 cents.
The variation in the price all depends on how well my content is resonating with my target audience.
If I was to walk up to you in the street and ask you to watch 10 seconds of my promotional video and pay you five cents, would you do it?
I doubt it – that would be creepy right?!
On Facebook and Instagram, people are doing this all day, every day.
Therefore, running video ads on Facebook and Instagram is a very cost-effective way to promote your local business.
I recommend, in the first 10 seconds of your video create content that grabs the attention and curiosity of the viewer so that they are tempted to watch the rest.
To support you with promoting your local business on Facebook and Instagram, I have an ebook.
Mistakes Local Businesses Make & How to Avoid Them
In this little ebook (15min-ish read) you will learn:
- the difference between the boost button and a sponsored ad
- why I encourage you to learn how to create sponsored ads
- 5 mistakes I see local business owners make ALL THE TIME
- & how you can avoid them