Here are my quick tips on how to grow your following on Facebook and then what to actually do with it!
The real estate industry is such a traditional industry and a lot of agents get stuck in the traditional type of marketing but it's time to get on the bandwagon and to reinvent the way you market yourself to potential buyers and sellers.
This strategy I'm about to recommend for you is a long-term game but it will be worth it in the end.
Step One: Start creating great content about your suburb.
Every suburb is going to have restaurants, parks, coffee shops so get amongst it and interview school principals, review local coffee shops and talk about upcoming local community events.
Show people what a great place it is to live in your suburb. This will attract people to what to live there and it positions YOU as the go-to real estate agent for that suburb.
If anyone needs to know anything about YOUR neighbourhood, guess who they are going to call?! Even more importantly, if anyone wants to know about selling in your neighbourhood – who will be the first person they are going to call – the local area expert, of course!
Step Two: Get comfortable in front of a video camera
You don't need to spend a lot of money on creating these videos. Simply grab your smartphone, perhaps invest in an adaptable microphone to improve sound quality and start recording.
It's so important that viewers see your face and feel that they already know so much about you, even if you have never met before! This builds trust.
Step Three: Post regular videos on your Facebook Page – not profile
This is where the magic happens.
Start promoting the local businesses, community groups etc as explained in step one on your Facebook Business Page consistently – consistent being my keyword – you can't do this once and expect results.
Pay Facebook to advertise your videos to people who live in your neighbourhood or postcode and then create a custom audience of people who view your videos.
Then, retarget this audience of engaged video viewers with either listings you have for sale, a lead magnet such as an eBook or asking them whether they would like to know how much their home is worth.
I recommend building a custom audience of at least 1,000 people before you attempt to retarget these people who an offer to sell their home.
This strategy will position you as being fun and active in the community, it will position you as an expert and by remaining consistent with your content – you will also remain top of mind when the time comes for these people to sell their home.