I get asked all the time, Jess, how much do I spend on my Facebook Ads?

And like everything in Facebook Ad world, I can't give you a straight answer because there are so many factors involved when it comes to deciding on your budget for Facebook Ads that I can't just say one price and that be it. In fact, your bid, meaning how much you are prepared to pay Facebook to show people that ad, your bid is only one factor in about three or four factors that is the deciding factor whether Facebook shows your ad to the right people or not.

And it's gonna take more than a minute for me to actually explain that, so I'll have to wait for that for another day. But $1 per day is the minimum that you can spend on Facebook, so if you've never clicked that Boost button, put $1 a day and see what happens.

What have you got to lose? If you have done advertising before and you're still not sure about how much to spend, have a look at the size of your audience. How many people are in that audience, and how quickly do you want those people, all those people, to see your ads?

So if you've got an audience of 1,000, for example, you wouldn't wanna put three, $500 on a small audience of 1,000 people because Facebook will continually show your ads to those 1,000 people, five, six, seven times perhaps, and that can get a little bit annoying.

How much do I spend on my Facebook Ads?

How much do I spend on my Facebook Ads?

Posted by JR Media on Wednesday, 13 February 2019

However, if you've got $500 and you've got an audience of 30,000, 50,000, 70,000, then perhaps that's a better budget for that audience size. Probably wouldn't stretch to 70,000, but you get the idea. So if you've got a small audience of 1,000 people, consider three or $5 a day to reach those 1,000 people, and if you've got more, consider more.

So always have a look at your metrics as your ad is progressing. Look at your reach, which means how many people have seen your ad, and look at your impressions, which means how many times your ad has been shown to people, which is often more than once, which is a good thing, but we don't wanna show it nine, 10, 12, 20 times because it can get a little annoying.

Thanks, everyone. I hope you found this useful.

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