Just some of the factors that go into determining how much you spend on Facebook Ads include:
- How big is your audience? How many people do you want to show your ads to?
- How long do you want to run your ads for? One day, a month, several months?
- How much is a lead worth to you? How much are you willing to pay for an enquiry into your business?
- What do you want people to do after seeing your ad? Do you want them to visit your website, watch a video, buy something?
If you're a newbie, you can literally spend as little as $1 per day.
I recommend a good testing budget, is $10 per day, per ad.
Then as your confidence grows and you start to receive the results you want to achieve – slowly growing your budget.