A question I get all the time is…how much do I spend on Facebook Ads?
This is a complex question to answer and the answer is different for every business.
Think about your electricity bill.
If you asked your supplier…How much do I spend on electricity?
What do you think their answer would be?
How much you spend on electricity greatly depends on other factors – a few examples include tariffs, usage, supply charges, type of energy – the list goes on!
You'll never be given one fixed price and be confident that that set price will cover all your needs.
Like running electricity for our homes, running Facebook Ads for our businesses depends heavily on various factors.
Just some of the factors that go into determining how much you spend on Facebook Ads include:
- How big is your audience? How many people do you want to show your ads to?
- How long do you want to run your ads for? One day, a month, several months?
- How much is a lead worth to you? How much are you willing to pay for an enquiry into your business?
- What do you want people to do after seeing your ad? Do you want them to visit your website, watch a video, buy something?
If you're a newbie, you can literally spend as little as $1 per day.
I recommend a good testing budget, is $10 per day, per ad.
Then as your confidence grows and you start to receive the results you want to achieve – slowly growing your budget.
If you're a Facebook boost addict and know there is a more cost-effective way, hold my hand and let's take a baby step into learning how to run ads properly.