Before I get stuck into breaking down the pro's and con's of a Facebook Boosted Post vs Facebook Ad (or also known as a sponsored post) let me give you a quick overview of the difference between the two.

A Facebook Boosted Post

is created on your Facebook page. All you need to do is create a Facebook post on your business page and a little blue “boost” button appears.

You click on it, fill in your details, and you're on your way.

A Facebook Sponsored Post

is created via the Facebook Ads Manager Console and setting these babies up is a lot more complex.

The good news is, you can't tell the difference between a boosted post and a sponsored post if you're the end-user, which means the person scrolling through their newsfeed and seeing your ad,  can't tell the difference whether that Facebook post is a boosted or sponsored.

They both look exactly the same.

Pros of a Facebook Boosted Post

  • Easy to create Facebook page posts
  • Easy to boost Facebook Boosted posts using a smart device

Cons of a Facebook Boosted Post

  • Can't use your custom audiences
  • No flexibility on where ads are seen
  • Limited objective options

Watch my video for more details…

 

Pros of a Facebook Ad

  • Retarget Website Visitors
  • Flexible Ad Layout
  • More objective options
  • Flexible placement options

Cons of a Facebook Ad

  • Can't use a mobile phone
  • The platform is always updating and changing
  • Can feel overwhelming at first

There you go – the pros and cons of using Facebook Ads vs Boosted Posts in 2019.

Now, if you ask me, I highly recommend all local businesses learn how to advertise via ads manager because as I just stated, there is so much more available to you that can help you to improve your ads and make them more cost-effective.

My hope is that by the end of this article I would have finally convinced you to give up on that tempting blue boost button and empower you to give Ads Manager a go.

If you're looking to learn how to run your own Facebook ads, I highly recommend you check out my online program – Boosting Local Business.