Does Facebook Advertising Work for Business-to-Business (B2B)?
Facebook Advertising does work for Business-to-Business but it is one of the toughest industries to a breakthrough.
The other day during a 1-on-1 meeting, I got asked some really tough questions by a business-to-business client, Melissa from DepCleaning Services.
- “Have I done any Facebook Marketing hasn't connected with the people?”
- “Is there a particular industry where Facebook Marketing DOESN'T work?”
Thank you to Melissa, from DepCleaning Services (who are professional commercial cleaning experts) for allowing me to share this snippet of our meeting.
The reason why advertising on Facebook is tough for B2B is because people aren't on Facebook to think about their business. They are on Facebook to look at what their friends and families are doing, to have conversations about topics that interest them. They aren't there for business.
Boosting or running on Facebook Ad that screams “hey! buy my stuff” – isn't going to work. In fact, it will likely take multiple touchpoints before you see a return on your marketing efforts.
Watch my video for more strategies on how B2B can market themselves with Facebook Advertising.
Local business marketing is changing in a BIG way.
People WANT to support local businesses and are actively LOOKING to buy from you.
It's up to YOU to make sure your business is SEEN so that your community can support you.
The most cost-effective way to do this is to advertise on Facebook & Instagram.
It's not too late to get on board, in fact, it is vital that you do, or you may be left behind as your customers become more social savvy than ever before.
If you're feeling a little overwhelmed by this thought, read my last article about how to get over Facebook advertising overwhelm
To support you, I encourage you to read my free guide: 5 common mistakes local business owners make and how to avoid them.
In it you'll learn:
- The difference between a boosted post and a sponsored post
- 5 common advertising mistakes local businesses make
- How you can avoid them