This week's tip, I want to stress with everyone that we do not need to be on every single social media platform. There's Facebook. There's Instagram. There's WhatsApp. There's LinkedIn. There's Snapchat.

There's so many platforms these days that it's just too difficult to keep up and do a really good job on all of them.

So think about your customers. How old are they and where are they hanging out? Because that's where you need to be.

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