Don't be afraid to poke around in Facebook Ads Manager

I want to encourage everyone to go behind the boost button and have a look at Facebook Ads Manager console. I want you to poke around. I want you to try and break it, because the power that this console holds compared to that boost button is…
Facebook Advertising Algorithms

How does Facebook Advertising Algorithm actually works?

How does Facebook advertising algorithm actually works? It comes down to three important factors as to whether your ad is shown or not. The first factor is your bid. How much you're prepared to pay to show your ad to your ideal client,…

Which should I use - a boosted post or a sponsored post?

  Today I'm talking about which kind of ads do I use, a boosted post or a sponsored post? Which ones do I use? This is not an easy question to answer. It really depends on what your end goal is. A boosted post is used generally…
Facebook ads

How much do I spend on my Facebook Ads?

I get asked all the time, Jess, how much do I spend on my Facebook Ads? And like everything in Facebook Ad world, I can't give you a straight answer because there are so many factors involved when it comes to deciding on your budget for Facebook…
The Harsh Reality of Marketing on Facebook

The Harsh Reality of Marketing on Facebook

This week I want to talk about the harsh reality of your Facebook marketing strategy. The reality is no matter how much money, time, and effort we put in our Facebook pages and our ads, we never really truly own anything. https://www.facebook.com/JRMediaServices/videos/342042676388316/?t=1 We're…
Boosted Post and a Sponsored Post

What is the difference between a boosted post and an ad on Facebook?

Today I'm going to talk about the difference between a boosted post and a sponsored ad because the difference between these two often confuses a lot of people. Either way, whether your boosting a post or creating a sponsored ad, they both…
Facebook Hijacking

How to Avoid A Facebook Hijacking

This week's tip is, again, about securing your Facebook page and ads accounts. I've heard some horror stories over the last couple of days about businesses' pages being hijacked by unethical contractors. https://www.facebook.com/JRMediaServices/videos/2022597284488122/ So…
Real Estate Agents
Real Estate Agents

A valuable lesson that I recently learnt

I want to share a valuable lesson that I learned over the Christmas period. On Boxing Day, one of my ad accounts got hacked, and they spent money promoting a pornographic website. Obviously, I didn't do it, it was somewhere overseas,…
5 Free Christmas Posts for Your Facebook Page

5 Free Christmas Posts for Your Facebook Page

CHRISTMAS 2018 is just around the corner and I've caught the festival spirit! When I began planning on what to post on my Facebook page this month for Christmas, I thought to myself what a wonderful way to spread the Christmas cheer by…