#1 reason why Facebook Ads don't work

Let me explain the number one reason why Facebook ads don't work. The other day I was rushing into my local Coles to pick up some nappies (I was down to my last one, so it was an emergency) I was deep in thought - "nappies, I need nappies,…

Three Types of Facebook Audiences

Is your business taking full advantage of the three different types of Facebook audiences when running your Facebook ads. There's a saved audience, a custom audience, and a lookalike audience. Facebook Audiences: 1. Saved audience A…

How do you use Facebook Audiences?

Using effective Facebook audiences first requires an understanding of warm, cold and hot audiences. There is a strategy behind how to use Facebook audiences and once you understand this concept, you'll be able to effectively use Facebook…

How to find the target audience for a Facebook ad

How to find the target audience for a Facebook ad or boosted post? When it comes to finding the target audience for a Facebook ad, as advertisers we first need to know who our ideal client is, intimately.   Much like a dating profile,…

Relying on Facebook Organic Reach Won't Grow Your Business

You spend a lot of time creating content to post on your Facebook business page, but is it reaching the right people? Facebook has come up with an easy option: The Boost Button. Ta da!! You pay Facebook and they’ll show your content…
Facebook Christmas Advertising

Facebook Advertising Get More Expensive Around Christmas

Every year is the same... as soon as 1st November hits - The shopping centres are blasting Christmas carols, decorations are up and business' are working extra hard to get our attention. I can't walk through a Westfield Shopping Centre during…
Hire Facebook Ad Expert

Do I Need to Hire a Facebook Advertising Expert?

This week's tip, you do not need to fork out your life savings in order to have someone manage your Facebook ads for you. The reality is if you're not a big spender on Facebook ads, hiring an expert to manage the ads for you is unlikely to…

Is this Fear Stopping you from Growing your Business Facebook?

After two years of really putting myself out there and playing in the online marketing space, I have had a few run-ins with online trolls. They often come uninvited with their unsolicited attitudes and opinions. It doesn't matter what you…
Is Facebook Dying? | Facebook Marketing & Advertising Platform

Is Facebook Dying?

A burning question I get asked almost every week is: "Is Facebook Dying and should I move my business to other social media platforms??" and the answer is...for some people...yes. The truth is, if your ideal client is 25 years or…
My Beef with the Boost Button

My Beef with the Boost Button!

Warning...upcoming rant! I have a beef with Facebook's boost button! I HATE IT with a passion! and I'm equally passionate about sharing why I hate it.   Let's face it. If you want more than 1% of your Facebook page followers…