The Facebook COVID-19 Tag

Facebook has introduced a new Facebook COVID-19 tag that you can apply to your businesses Facebook page posts. It will help your business to communicate with your local community about any adjustments to your products or services. The tag…

A lesson I learnt far too late...

Before JR Media, I was the marketing manager for a local real estate agency in Brisbane. I did everything websites, social media, brochures, events - anything to do with marketing that local business to its community...I did it. and like most…

How to Run Facebook Ads for 5 Cents or Less

Five Cents. That's how much it costs me to show a prospective client 10 seconds of my video. On a bad day, it's 15 cents. On a good day, it's 3 cents. The variation in the price all depends on how well my content is resonating with…

Facebook is about to offer $100 million in cash grants & ad credits for eligible small businesses.

Right now Facebook is still working out the logistics but you can sign up to receive updates. Click here to sign up for updates 30,000 businesses over 30 countries will be eligible. As more information becomes available I'll be hosting…

Our new reality is here...will you join me?

Wow, how crazy is our world right now? I am sure; the BIG C has killed your priorities and there is nothing we can do other than adapt. Let's face it, running a local business in today's climate is going to be a bit sh*t for a while. But…

#1 reason why Facebook Ads don't work

Let me explain the number one reason why Facebook ads don't work. The other day I was rushing into my local Coles to pick up some nappies (I was down to my last one, so it was an emergency) I was deep in thought - "nappies, I need nappies,…

Three Types of Facebook Audiences

Is your business taking full advantage of the three different types of Facebook audiences when running your Facebook ads. There's a saved audience, a custom audience, and a lookalike audience. Facebook Audiences: 1. Saved audience A…

How do you use Facebook Audiences?

Using effective Facebook audiences first requires an understanding of warm, cold and hot audiences. There is a strategy behind how to use Facebook audiences and once you understand this concept, you'll be able to effectively use Facebook…

How to find the target audience for a Facebook ad

How to find the target audience for a Facebook ad or boosted post? When it comes to finding the target audience for a Facebook ad, as advertisers we first need to know who our ideal client is, intimately.   Much like a dating profile,…

Relying on Facebook Organic Reach Won't Grow Your Business

You spend a lot of time creating content to post on your Facebook business page, but is it reaching the right people? Facebook has come up with an easy option: The Boost Button. Ta da!! You pay Facebook and they’ll show your content…