I don't know, what I don't know

When talking to business owners, like yourself I often hear "But Jess. I don't know, what I don't know" Then they are left feeling paralysed and overwhelmed. So they do NOTHING. But spoiler alert, if you do nothing, you'll be the SAME…

Avoid This Mistake When Boosting Posts

Well...as the old saying goes. If I can't beat them...I'll join them! deep breath Jess... If you're going to boost your Facebook posts...(i.e. and not use Ads Manager to create more cost-effective, targeted ads) It's OK, we can still be friends... Do…

New Facebook. Love it or Hate it?

Have you noticed the "New Facebook" update on your desktop or laptop? I sense your eyes rolling already. and I feel your pain. It's so frustrating to finally get your head around how to use something and then have it change on you so dramatically. Facebook…

Goodbye Instagram!

I often get asked - "Jess, does my business need to be on Facebook, Instagram, Snapchat, LinkedIn, TikTok and Snazberry?" haha, I made that last one up...but that's how quickly they can change! The truth is...no it does not. Put simply,…

Does Facebook Advertising Work for Business-to-Business (B2B)?

Does Facebook Advertising Work for Business-to-Business (B2B)? Facebook Advertising does work for Business-to-Business but it is one of the toughest industries to a breakthrough. The other day during a 1-on-1 meeting, I got asked some really…

The Facebook COVID-19 Tag

Facebook has introduced a new Facebook COVID-19 tag that you can apply to your businesses Facebook page posts. It will help your business to communicate with your local community about any adjustments to your products or services. The tag…

A lesson I learnt far too late...

Before JR Media, I was the marketing manager for a local real estate agency in Brisbane. I did everything websites, social media, brochures, events - anything to do with marketing that local business to its community...I did it. and like most…

How to Run Facebook Ads for 5 Cents or Less

Five Cents. That's how much it costs me to show a prospective client 10 seconds of my video. On a bad day, it's 15 cents. On a good day, it's 3 cents. The variation in the price all depends on how well my content is resonating with…

Facebook is about to offer $100 million in cash grants & ad credits for eligible small businesses.

Right now Facebook is still working out the logistics but you can sign up to receive updates. Click here to sign up for updates 30,000 businesses over 30 countries will be eligible. As more information becomes available I'll be hosting…

Our new reality is here...will you join me?

Wow, how crazy is our world right now? I am sure; the BIG C has killed your priorities and there is nothing we can do other than adapt. Let's face it, running a local business in today's climate is going to be a bit sh*t for a while. But…