How I turned this untrustworthy profession into a trusted thought leader

How I turned this untrustworthy profession into a trusted thought leader using local business marketing   Local Business Marketing relies on building the "Know, Like, Trust" factor amongst people who live in your community. Do you know…
,

Netflix and Facebook Ads have this in common.

It's a common misconception that running "Sponsored" Facebook ads is more expensive than running Facebook "Boosted" Posts.   Boosted Posts & Sponsored ads actually cost the same when comparing apples with apples.   It's…

How to save time and accelerate momentum

Welcome to a bright and shiny new DECADE! 2020 is going to be a great year for you, friend! It'll be the year, you finally shake off any fear or limitations behind why you are not promoting your business effectively on Facebook. It'll be…
,

Facebook Ad vs Facebook Boosted Post 2020

Before I get stuck into breaking down the pro's and con's of a Facebook Boosted Post vs Facebook Ad (or also known as a sponsored post) let me give you a quick overview of the difference between the two. A Facebook Boosted Post is created…
Facebook Boost Post & Sponsored Ads Cost

Does Facebook boosted posts cost the same as sponsored ads?

Last month, I had the pleasure of presenting to a beautiful group of businesswomen. We talked about the difference between a boosted post and a sponsored post (if you don't know, click here) & what expectations local businesses should…

The Power of Momentum on Facebook

I'm back. I've just had three, four months off from my business. I've had a beautiful baby boy, his name's Oliver. And this week's tip is all about momentum because over the last four months when I wasn't continually working on promoting my…
Facebook Profile

Do I need two facebook profiles?

I often get asked, Jess, do you recommend having two Facebook profiles? One for your friends and family. One for your business connections. Now, if you had asked me a few weeks ago, I would have said no. Why bother? It's way too…
2019 Marketing strategy
,

Start Planning Your 2019 Marketing Strategy

Merry Christmas, everyone! Jessica here, your Facebook marketing coach. This week's tip, as we all start to wind down to celebrate the end of the year, perhaps some of us don't. Take the opportunity to think strategically about your 2019…