Boosting Posts on Facebook is NOT Worth It

Boosting Posts on Facebook is not worth it, especially if you are serious about advertising your business. If you are wanting to attract new clients and build awareness around your business, investing in this little blue button and boosting…
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Facebook Ad vs Facebook Boosted Post 2019

Before I get stuck into breaking down the pro's and con's of a Facebook Boosted Post vs Facebook Ad (or also known as a sponsored post) let me give you a quick overview of the difference between the two. A Facebook Boosted Post is created…
How Much Do I Spend on Facebook Ads

How much do I spend on Facebook Ads?

A question I get all the time is...how much do I spend on Facebook Ads? This is a complex question to answer and the answer is different for every business. Think about your electricity bill. If you asked your supplier...How much do I spend…
2019 Marketing strategy
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Start Planning Your 2019 Marketing Strategy

Merry Christmas, everyone! Jessica here, your Facebook marketing coach. This week's tip, as we all start to wind down to celebrate the end of the year, perhaps some of us don't. Take the opportunity to think strategically about your 2019…
Facebook Ads

Why your Facebook ads may become more expensive at Christmas

If you're a regular Facebook advertiser, you may start to notice in the next few weeks that ads that worked last week may not be working this week or until the end of the year. The reason for this is that it's the holiday season and there…
Google ads facebook ads

Facebook Ads Vs. Google Ads

Which is better, Facebook Ads or Google Ads? https://youtu.be/8bst2tEWOac Now I'm no Google Ad expert, by all means, but the way Google and Facebook target their ideal clients are completely different. Google targets people based on what…
Facebook accreditation
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The secret squirrel world of Facebook accreditation

Facebook accreditation. It was probably the most surreal, unusual, interesting and unbelievably freakish experiences of my life. In Facebook-land, it’s called ‘accreditation!’ Now I’ve sat for some pretty tough exams, written…
online bullying
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How I SHOULD have handled online bullying

It really took me by surprise. One minute I was having a happy, productive, stress-free working day and the next I was a quivering mess full of doubt, fear, and negativity. ... all because of two comments! As you probably know,…