2019 Marketing strategy

Start Planning Your 2019 Marketing Strategy

,
Merry Christmas, everyone! Jessica here, your Facebook marketing coach. This week's tip, as we all start to wind down to celebrate the end of the year, perhaps some of us don't. Take the opportunity to think strategically about your 2019…
Facebook Ads

Why your Facebook ads may become more expensive at Christmas

If you're a regular Facebook advertiser, you may start to notice in the next few weeks that ads that worked last week may not be working this week or until the end of the year. The reason for this is that it's the holiday season and there…
Google ads facebook ads

Facebook Ads Vs. Google Ads

Which is better, Facebook Ads or Google Ads? https://youtu.be/8bst2tEWOac Now I'm no Google Ad expert, by all means, but the way Google and Facebook target their ideal clients are completely different. Google targets people based on what…
Facebook accreditation

The secret squirrel world of Facebook accreditation

,
Facebook accreditation. It was probably the most surreal, unusual, interesting and unbelievably freakish experiences of my life. In Facebook-land, it’s called ‘accreditation!’ Now I’ve sat for some pretty tough exams, written…
online bullying

How I SHOULD have handled online bullying

,
It really took me by surprise. One minute I was having a happy, productive, stress-free working day and the next I was a quivering mess full of doubt, fear, and negativity. ... all because of two comments! As you probably know,…
JR Media Jessica Ricketts Facebook advertising

My Beef with the Boost Button

If you’re a Facebook boost addict – you can’t leave that little blue button alone and you’re frustrated because you’re not seeing an increase in sales or clients, but you don’t know what else to do, then you need to read this… You…
Facebook advertising jargon

Facebook advertising jargon - getting your head around it all!

,
Just when you think you’ve got a handle on all the Facebook jargon, you decide to do some Facebook advertising and discover a whole new world of jargon.  There is certainly a bit to get your head around, but it (mostly) makes sense.…