1. Marketing Platforms
The listing was advertised on all real estate advertising websites and portals including the agency’s own website.
The agency organised professional photography, recorded a professional property video and also employed JRMedia to manage the sponsored advertisements on Facebook.
After working with the agent to determine the property’s ideal buyer – JRMedia targeted the agency’s database of buyers, past website visitors, emailing list as well as high income earners who were looking to purchase their first home.
As the demographic of the potential buyer was likely to be of a younger generation, JR Media only showed the ads on mobile phone.
A collection ad was created which allowed the agency make use of the professional video and imagery together.
The ad then encouraged viewers to click through to the property’s webpage where they could view more information about the property.