Facebook Profile

Do I need two facebook profiles?

I often get asked, Jess, do you recommend having two Facebook profiles? One for your friends and family, and one for your business connections. Now, if you had asked me a few weeks ago, I would have said no. Why bother? It's way too hard…

5 Reasons Why Facebook Ads work WAY better than Letterbox Drops

Like most Real Estate Agents, you’ve probably been investing in letterbox drops for years, with varying degrees of success. I’m about to show you how Facebook Advertising not only works way better, it is I believe THE most effective form…
page engagement

How to increase your page engagement?

This week's tip. How do I increase engagement on my business Facebook page? Well, we all know that Facebook reduces our organic reach when it comes to pages, and what that means is how many people see our page posts for free. So it is difficult…
facebook audiences

What is the difference between Facebook saved, custom and lookalike audiences?

This week I wanna talk about the three types of categories Facebook has for audiences that you can create within the Facebook ads manager. So there are three categories. The first one is a saved audience. Now, if you're used to clicking…
facebook business

If you really despise using Facebook for your business, here is some good news for you.

Are you someone who finds Facebook really, really frustrating? You're not even on it personally yourself that much and you don't really understand how it works, and you actually really don't care? Well, I've got some good news for you and…
how to deal with negative feedback, reviews and comments

How to deal with negative feedback, reviews and comments

When you receive an unfavorable feedback, comments or reviews on your Facebook page, there is a way to handle it. There's a right way and there's a wrong way. The wrong way is to be reactive, aggressive and fight back because that's only…

Don't be afraid to poke around in Facebook Ads Manager

I want to encourage everyone to go behind the boost button and have a look at Facebook Ads Manager console. I want you to poke around. I want you to try and break it, because the power that this console holds compared to that boost button is…
Facebook Advertising Algorithms

How does Facebook Advertising Algorithm actually works?

How does Facebook advertising algorithm actually works? It comes down to three important factors as to whether your ad is shown or not. The first factor is your bid. How much you're prepared to pay to show your ad to your ideal client,…

Which should I use - a boosted post or a sponsored post?

  Today I'm talking about which kind of ads do I use, a boosted post or a sponsored post? Which ones do I use? This is not an easy question to answer. It really depends on what your end goal is. A boosted post is used generally…