Facebook Ads

Why your Facebook ads may become more expensive at Christmas

If you're a regular Facebook advertiser, you may start to notice in the next few weeks that ads that worked last week may not be working this week or until the end of the year.The reason for this is that it's the holiday season and there…
Google ads facebook ads

Facebook Ads Vs. Google Ads

Which is better, Facebook Ads or Google Ads? https://youtu.be/8bst2tEWOac Now I'm no Google Ad expert, by all means, but the way Google and Facebook target their ideal clients are completely different. Google targets people based on what…
Facebook accreditation

The secret squirrel world of Facebook accreditation

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Facebook accreditation. It was probably the most surreal, unusual, interesting and unbelievably freakish experiences of my life.In Facebook-land, it’s called ‘accreditation!’Now I’ve sat for some pretty tough exams, written…
online bullying

How I SHOULD have handled online bullying

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It really took me by surprise. One minute I was having a happy, productive, stress-free working day and the next I was a quivering mess full of doubt, fear, and negativity.... all because of two comments!As you probably know,…
Look-a-like Audience

Look-a-like Audience

Last week I talked about identifying your ideal client. Now, what if I could tell you that Facebook could find these new clients for you?Yep, that's right. I'm talking about a lookalike audience and what that is is an audience of people…
Ideal Client

Who is your Ideal Client?

Who do you want to see the content that you're creating on Facebook? Who are you talking to?I often say, if you say I wanna talk to everyone, you end up talking to no one.https://www.facebook.com/JRMediaServices/videos/1117163575108997/?t=9It's…
JR Media Jessica Ricketts Facebook advertising

My Beef with the Boost Button

If you’re a Facebook boost addict – you can’t leave that little blue button alone and you’re frustrated because you’re not seeing an increase in sales or clients, but you don’t know what else to do, then you need to read this…You…
INCREASING FACEBOOK PAGE LIKES FOR FREE

Increasing Facebook Page Likes for Free

  Here's a quick tip about increasing your page likes for free. https://www.facebook.com/JRMediaServices/videos/2212961962257256/?t=10When you create a post on your page and you start getting reactions, likes, or emotions you…
TOP 4 TIPS TO MARKET YOUR BUSINESS USING VIDEOS

Top 4 Tips to Market Your Business Using Videos

Friends, I have a confession to make.I am always harping on about a video to my clients that they include video content in their Facebook and Instagram marketing strategies if they are to grow their business'.It can sometimes be…
Facebook advertising jargon

Facebook advertising jargon - getting your head around it all!

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Just when you think you’ve got a handle on all the Facebook jargon, you decide to do some Facebook advertising and discover a whole new world of jargon.  There is certainly a bit to get your head around, but it (mostly) makes sense.…