Does Facebook Advertising Work for Business-to-Business (B2B)?

Does Facebook Advertising Work for Business-to-Business (B2B)? Facebook Advertising does work for Business-to-Business but it is one of the toughest industries to a breakthrough. The other day during a 1-on-1 meeting, I got asked some really…

How I turned this untrustworthy profession into a trusted thought leader

How I turned this untrustworthy profession into a trusted thought leader using local business marketing   Local Business Marketing relies on building the "Know, Like, Trust" factor amongst people who live in your community. Do you know…

How Local Business Can Step Out of Facebook Advertising Overwhelm

I have a confession to make. I'm not a marketer...at least not in the traditional sense. I don't have a marketing degree, everything I have learnt has been self-taught. Many moons ago - before JR Media, I worked for a local real estate agency…

The Facebook COVID-19 Tag

Facebook has introduced a new Facebook COVID-19 tag that you can apply to your businesses Facebook page posts. It will help your business to communicate with your local community about any adjustments to your products or services. The tag…
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Netflix and Facebook Ads have this in common.

It's a common misconception that running "Sponsored" Facebook ads is more expensive than running Facebook "Boosted" Posts.   Boosted Posts & Sponsored ads actually cost the same when comparing apples with apples.   It's…

A lesson I learnt far too late...

Before JR Media, I was the marketing manager for a local real estate agency in Brisbane. I did everything websites, social media, brochures, events - anything to do with marketing that local business to its community...I did it. and like most…

How to Run Facebook Ads for 5 Cents or Less

Five Cents. That's how much it costs me to show a prospective client 10 seconds of my video. On a bad day, it's 15 cents. On a good day, it's 3 cents. The variation in the price all depends on how well my content is resonating with…

Facebook is about to offer $100 million in cash grants & ad credits for eligible small businesses.

Right now Facebook is still working out the logistics but you can sign up to receive updates. Click here to sign up for updates 30,000 businesses over 30 countries will be eligible. As more information becomes available I'll be hosting…

Our new reality is here...will you join me?

Wow, how crazy is our world right now? I am sure; the BIG C has killed your priorities and there is nothing we can do other than adapt. Let's face it, running a local business in today's climate is going to be a bit sh*t for a while. But…

#1 reason why Facebook Ads don't work

Let me explain the number one reason why Facebook ads don't work. The other day I was rushing into my local Coles to pick up some nappies (I was down to my last one, so it was an emergency) I was deep in thought - "nappies, I need nappies,…