#1 reason why Facebook Ads don't work

Let me explain the number one reason why Facebook ads don't work. The other day I was rushing into my local Coles to pick up some nappies (I was down to my last one, so it was an emergency) I was deep in thought - "nappies, I need nappies,…

Three Types of Facebook Audiences

Is your business taking full advantage of the three different types of Facebook audiences when running your Facebook ads. There's a saved audience, a custom audience, and a lookalike audience. Facebook Audiences: 1. Saved audience A…

How do you use Facebook Audiences?

Using effective Facebook audiences first requires an understanding of warm, cold and hot audiences. There is a strategy behind how to use Facebook audiences and once you understand this concept, you'll be able to effectively use Facebook…

How to find the target audience for a Facebook ad

How to find the target audience for a Facebook ad or boosted post? When it comes to finding the target audience for a Facebook ad, as advertisers we first need to know who our ideal client is, intimately.   Much like a dating profile,…

How to save time and accelerate momentum

Welcome to a bright and shiny new DECADE! 2020 is going to be a great year for you, friend! It'll be the year, you finally shake off any fear or limitations behind why you are not promoting your business effectively on Facebook. It'll be…

Boosting Posts on Facebook is NOT Worth It

Boosting Posts on Facebook is not worth it, especially if you are serious about advertising your business. If you are wanting to attract new clients and build awareness around your business, investing in this little blue button and boosting…
5 mistakes advertisers make book

Freebie: 5 Mistakes Advertisers Make & How to Avoid Them

You spend a lot of time creating content to post on your Facebook business page, but is it reaching the right people? Facebook has come up with an easy option: The Boost Button. Ta da!! You pay Facebook and they’ll show your content…

Relying on Facebook Organic Reach Won't Grow Your Business

You spend a lot of time creating content to post on your Facebook business page, but is it reaching the right people? Facebook has come up with an easy option: The Boost Button. Ta da!! You pay Facebook and they’ll show your content…
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Facebook Ad vs Facebook Boosted Post 2019

Before I get stuck into breaking down the pro's and con's of a Facebook Boosted Post vs Facebook Ad (or also known as a sponsored post) let me give you a quick overview of the difference between the two. A Facebook Boosted Post is created…
Facebook Boost Post & Sponsored Ads Cost

Does Facebook boosted posts cost the same as sponsored ads?

Last month, I had the pleasure of presenting to a beautiful group of businesswomen. We talked about the difference between a boosted post and a sponsored post (if you don't know, click here) & what expectations local businesses should…