I don't know, what I don't know

When talking to business owners, like yourself I often hear "But Jess. I don't know, what I don't know" Then they are left feeling paralysed and overwhelmed. So they do NOTHING. But spoiler alert, if you do nothing, you'll be the SAME…

Avoid This Mistake When Boosting Posts

Well...as the old saying goes. If I can't beat them...I'll join them! deep breath Jess... If you're going to boost your Facebook posts...(i.e. and not use Ads Manager to create more cost-effective, targeted ads) It's OK, we can still be friends... Do…

New Facebook. Love it or Hate it?

Have you noticed the "New Facebook" update on your desktop or laptop? I sense your eyes rolling already. and I feel your pain. It's so frustrating to finally get your head around how to use something and then have it change on you so dramatically. Facebook…

Goodbye Instagram!

I often get asked - "Jess, does my business need to be on Facebook, Instagram, Snapchat, LinkedIn, TikTok and Snazberry?" haha, I made that last one up...but that's how quickly they can change! The truth is...no it does not. Put simply,…

Does Facebook Advertising Work for Business-to-Business (B2B)?

Does Facebook Advertising Work for Business-to-Business (B2B)? Facebook Advertising does work for Business-to-Business but it is one of the toughest industries to a breakthrough. The other day during a 1-on-1 meeting, I got asked some really…

How I turned this untrustworthy profession into a trusted thought leader

How I turned this untrustworthy profession into a trusted thought leader using local business marketing   Local Business Marketing relies on building the "Know, Like, Trust" factor amongst people who live in your community. Do you know…

How Local Business Can Step Out of Facebook Advertising Overwhelm

I have a confession to make. I'm not a marketer...at least not in the traditional sense. I don't have a marketing degree, everything I have learnt has been self-taught. Many moons ago - before JR Media, I worked for a local real estate agency…

The Facebook COVID-19 Tag

Facebook has introduced a new Facebook COVID-19 tag that you can apply to your businesses Facebook page posts. It will help your business to communicate with your local community about any adjustments to your products or services. The tag…
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Netflix and Facebook Ads have this in common.

It's a common misconception that running "Sponsored" Facebook ads is more expensive than running Facebook "Boosted" Posts.   Boosted Posts & Sponsored ads actually cost the same when comparing apples with apples.   It's…

A lesson I learnt far too late...

Before JR Media, I was the marketing manager for a local real estate agency in Brisbane. I did everything websites, social media, brochures, events - anything to do with marketing that local business to its community...I did it. and like most…