valuable lesson

A valuable lesson that I recently learnt

I want to share a valuable lesson that I learned over the Christmas period.On Boxing Day, one of my ad accounts got hacked, and they spent money promoting a pornographic website. Obviously, I didn't do it, it was somewhere overseas,…
2019 Marketing strategy

Start Planning Your 2019 Marketing Strategy

Merry Christmas, everyone! Jessica here, your Facebook marketing coach.This week's tip, as we all start to wind down to celebrate the end of the year, perhaps some of us don't. Take the opportunity to think strategically about your 2019…
5 Free Christmas Posts for Your Facebook Page

5 Free Christmas Posts for Your Facebook Page

CHRISTMAS 2018 is just around the corner and I've caught the festival spirit!When I began planning on what to post on my Facebook page this month for Christmas, I thought to myself what a wonderful way to spread the Christmas cheer by…
Facebook marketing

Your Facebook marketing efforts mean nothing...without this.

This week's tip is all about the follow up.You can have the best Facebook ads running, but they will mean nothing unless you follow up the leads that you receive.You need to follow up these leads within 24 hours or less, whether it's…
Facebook Ads

Why your Facebook ads may become more expensive at Christmas

If you're a regular Facebook advertiser, you may start to notice in the next few weeks that ads that worked last week may not be working this week or until the end of the year.The reason for this is that it's the holiday season and there…
Google ads facebook ads

Facebook Ads Vs. Google Ads

Which is better, Facebook Ads or Google Ads? Now I'm no Google Ad expert, by all means, but the way Google and Facebook target their ideal clients are completely different. Google targets people based on what…
Facebook accreditation

The secret squirrel world of Facebook accreditation

Facebook accreditation. It was probably the most surreal, unusual, interesting and unbelievably freakish experiences of my life.In Facebook-land, it’s called ‘accreditation!’Now I’ve sat for some pretty tough exams, written…
online bullying

How I SHOULD have handled online bullying

It really took me by surprise. One minute I was having a happy, productive, stress-free working day and the next I was a quivering mess full of doubt, fear, and negativity.... all because of two comments!As you probably know,…