Facebook Ads are NOT the problem

Here is some tough love... Facebook Ads are not the problem! The problem lies in your advertising strategy. It doesn't have to be complicated.   https://youtu.be/yttaI4A94AA Are you going in for kiss on your first date? If…

How much do ads on Facebook Cost?

One of the most common questions I get asked all the time is: Jess, how much do ads on Facebook cost? The truth is the cost of running Facebook ads varies depending on what you want to do. The cheapest ads to run on Facebook are ones that…

Consider this before creating your 2021 plan

Are you ready to hit the ground running and start to confidently promote your business on social media? Before you get stuck in with your 2021 planning, I want to tell you a little story about a business owner who wanted to promote their business…

I don't know, what I don't know

When talking to business owners, like yourself I often hear "But Jess. I don't know, what I don't know" Then they are left feeling paralysed and overwhelmed. So they do NOTHING. But spoiler alert, if you do nothing, you'll be the SAME…

Avoid This Mistake When Boosting Posts

Well...as the old saying goes. If I can't beat them...I'll join them! deep breath Jess... If you're going to boost your Facebook posts...(i.e. and not use Ads Manager to create more cost-effective, targeted ads) It's OK, we can still be friends... Do…

New Facebook. Love it or Hate it?

Have you noticed the "New Facebook" update on your desktop or laptop? I sense your eyes rolling already. and I feel your pain. It's so frustrating to finally get your head around how to use something and then have it change on you so dramatically. Facebook…

Goodbye Instagram!

I often get asked - "Jess, does my business need to be on Facebook, Instagram, Snapchat, LinkedIn, TikTok and Snazberry?" haha, I made that last one up...but that's how quickly they can change! The truth is...no it does not. Put simply,…

Does Facebook Advertising Work for Business-to-Business (B2B)?

Does Facebook Advertising Work for Business-to-Business (B2B)? Facebook Advertising does work for Business-to-Business but it is one of the toughest industries to a breakthrough. The other day during a 1-on-1 meeting, I got asked some really…

How I turned this untrustworthy profession into a trusted thought leader

How I turned this untrustworthy profession into a trusted thought leader using local business marketing   Local Business Marketing relies on building the "Know, Like, Trust" factor amongst people who live in your community. Do you know…

How Local Business Can Step Out of Facebook Advertising Overwhelm

I have a confession to make. I'm not a marketer...at least not in the traditional sense. I don't have a marketing degree, everything I have learnt has been self-taught. Many moons ago - before JR Media, I worked for a local real estate agency…