Boosting Posts on Facebook is NOT Worth It

Boosting Posts on Facebook is not worth it, especially if you are serious about advertising your business. If you are wanting to attract new clients and build awareness around your business, investing in this little blue button and boosting…
5 mistakes advertisers make book

Freebie: 5 Mistakes Advertisers Make & How to Avoid Them

You spend a lot of time creating content to post on your Facebook business page, but is it reaching the right people? Facebook has come up with an easy option: The Boost Button. Ta da!! You pay Facebook and they’ll show your content…

Relying on Facebook Organic Reach Won't Grow Your Business

You spend a lot of time creating content to post on your Facebook business page, but is it reaching the right people? Facebook has come up with an easy option: The Boost Button. Ta da!! You pay Facebook and they’ll show your content…
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Facebook Ad vs Facebook Boosted Post 2019

Before I get stuck into breaking down the pro's and con's of a Facebook Boosted Post vs Facebook Ad (or also known as a sponsored post) let me give you a quick overview of the difference between the two. A Facebook Boosted Post is created…
Facebook Boost Post & Sponsored Ads Cost

Does Facebook boosted posts cost the same as sponsored ads?

Last month, I had the pleasure of presenting to a beautiful group of businesswomen. We talked about the difference between a boosted post and a sponsored post (if you don't know, click here) & what expectations local businesses should…
Facebook Ad Manager Checklist

Freebie: Facebook Ads Using Existing Page Posts

If you're wanting to move forward with your Facebook advertising, go beyond the boost button but don't know where to start. I have a fantastic checklist that will help you gain more exposure to your existing Facebook Page posts - via Ads…
How Much Do I Spend on Facebook Ads

How much do I spend on Facebook Ads?

A question I get all the time is...how much do I spend on Facebook Ads? This is a complex question to answer and the answer is different for every business. Think about your electricity bill. If you asked your supplier...How much do I spend…
Free Facebook Christmas Advertising Strategy Cheatsheet

Freebie: Facebook Christmas Campaign Strategy

The last quarter of the year is ALWAYS the most expensive time to run Facebook Ads. Why? Imagine every business trying to use Facebook Ads to take advantage of consumers looking for gifts ideas at Christmas...because that is exactly what…
Facebook Christmas Advertising

Facebook Advertising Get More Expensive Around Christmas

Every year is the same... as soon as 1st November hits - The shopping centres are blasting Christmas carols, decorations are up and business' are working extra hard to get our attention. I can't walk through a Westfield Shopping Centre during…
Hire Facebook Ad Expert

Do I Need to Hire a Facebook Advertising Expert?

This week's tip, you do not need to fork out your life savings in order to have someone manage your Facebook ads for you. The reality is if you're not a big spender on Facebook ads, hiring an expert to manage the ads for you is unlikely to…